Privacy Policy

How we collect, use and share your personal information.

Last updated October 23, 2026.

Clear as Claire LLC, doing business as La Vie Tea, operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). La Vie Tea is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read it and that you understand the collection, use and disclosure of your information as described here.

Personal information we collect or process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously, or information that has been de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

Contact details including your name, address, billing address, shipping address, phone number and email address.

Financial information including credit card, debit card and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.

Account information including your username, password, security questions, preferences and settings.

Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.

Communications with us including the information you include when you contact us, for example when you send a customer support question.

Device information including information about your device, browser or network connection, your IP address and other unique identifiers.

Usage information including information about how and when you interact with or navigate the Services.

Where this information comes from

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

Automatically through the Services including from your device when you use our products or visit our website, and through the use of cookies and similar technologies.

From our service providers including when we engage them to enable certain technology, and when they collect or process your personal information on our behalf.

From our partners or other third parties.

How we use your personal information

Depending on how you interact with us and which of the Services you use, we may use personal information for the following purposes:

Providing and improving the Services. To provide you with the Services, perform our contract with you, process your payments, fulfill your orders, remember your preferences and the items you are interested in, send you notifications about your account, process purchases, returns and exchanges, create and manage your account, arrange shipping, let you post reviews, and tailor your shopping experience, for example by recommending products related to what you have bought.

Marketing and advertising. To send you marketing and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services, including based on items you have previously purchased or added to your cart and other activity on the Services.

Security and fraud prevention. To authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you register an account, you are responsible for keeping your credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone.

Communicating with you. To provide customer support, respond to you, deliver the Services effectively and maintain our business relationship with you.

Legal reasons. To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

Service providers. With Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.

Business and marketing partners. To provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. These partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have a right to tell us not to share information about you for targeted advertising. You can exercise that right through the Shopify Privacy Portal.

At your direction. When you ask us, direct us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products, or through your use of social media widgets or login integrations.

Within our corporate group. With our affiliates or otherwise within our corporate group.

Legal and business transfers. In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations including subpoenas, search warrants and similar requests, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you live.

To help protect, grow and improve our business, we also use certain Shopify enhanced features that incorporate data from your interactions with our store, with other merchants and with Shopify. To provide these features, Shopify may make use of personal information collected about those interactions. In these circumstances Shopify is responsible for processing your personal information, including for responding to requests to exercise your rights over that use. To learn more, read the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights through the Shopify Privacy Portal.

Third party websites and links

The Services may link to websites or other online platforms operated by third parties. If you follow a link to a site we are not affiliated with or do not control, you should review its privacy and security policies and other terms. We do not guarantee, and are not responsible for, the privacy or security of those sites, including the accuracy, completeness or reliability of information found on them. Information you provide in public or semi-public venues, including on third-party social networking platforms, may also be viewable by other users without limitation as to its use by us or by a third party. Our inclusion of a link does not by itself imply endorsement of that platform or its operators.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted.

As of the date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell", as those terms are defined in applicable law, the personal information of anyone under 16 years of age.

Security and how long we keep your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. Information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

How long we keep your personal information depends on a number of factors, such as whether we need it to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline a request as permitted by law.

Right to access or know. You may have a right to request access to the personal information we hold about you.

Right to delete. You may have a right to request that we delete personal information we hold about you.

Right to correct. You may have a right to request that we correct inaccurate personal information we hold about you.

Right to portability. You may have a right to receive a copy of the personal information we hold about you, and to ask us to transfer it to a third party, in certain circumstances and with certain exceptions.

Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have a right to opt out of the "sale" or "sharing" of your personal information, or of processing for purposes considered targeted advertising under applicable privacy laws. You can exercise this through the Shopify Privacy Portal. If you visit our website with the Global Privacy Control signal enabled, depending on where you are we will automatically treat this as an opt-out request for that device and browser, and where we can associate the signal with a Shopify account we will apply it to that account as well. You can learn more at globalprivacycontrol.org. Other than Global Privacy Control, we do not recognize other Do Not Track signals.

Managing communication preferences. We may send you promotional emails, and you can opt out at any time using the unsubscribe link in those emails. If you opt out, we may still send you non-promotional emails, such as messages about your account or an order you have placed.

If you live in the UK or the European Economic Area, and subject to the exceptions and limitations in local law, you may also have the following rights:

Objection to and restriction of processing. You may have the right to ask us to stop or restrict our processing of your personal information for certain purposes.

Withdrawal of consent. Where we rely on consent to process your personal information, you have the right to withdraw it. Withdrawing consent does not affect the lawfulness of any processing we carried out before you withdrew it.

You may exercise any of these rights where indicated on the Services, or by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights you may have over data processed by Shopify, visit the Shopify Privacy Portal.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. You may designate an authorized agent to make requests on your behalf. Before accepting a request from an agent, we will require proof that you have authorized them to act for you, and we may need to verify your identity with you directly. We will respond to your request within the time required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority. In the EEA, you can find the responsible supervisory authorities on the European Data Protection Board website.

International transfers

We may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on a recognized transfer mechanism, such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact us

For the purposes of applicable data protection law, we are the data controller of your personal information.